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AUTHENTIC WINES AND SPIRITS FOR EVERYONE

The Curator

A CINEMATIC JOURNEY INTO THE WORLD OF AUTHENTIC WINES AND SPIRITS.

We proudly present ​“The Curator”, a commercial film that redefines the narrative of our wine appre­ci­a­tion and celebrates the intricate crafts­man­ship behind each bottle we import.

It com­mu­ni­cates a clear message about our proposition, driving emotional connection and encouraging wine enthusiasts and wine curious people to delve into the rich stories of the wine and spirits culture. We collaborate directly with growers and producers

“THE CURATOR” IS MORE THAN A FILM; IT’S AN ARTISTIC STATEMENT.

CONNECTING PEOPLE AND PASSION

Our passion for quality wines and spirits transcends the product itself; it’s about connecting the people behind the products with the ones that enjoy them, an emotion transferred from maker to drinker. ​“The Curator” captures this inherent emotion, forging a connection that goes beyond the glass.

By responding to evolving consumer values and innovating new forms of sto­ry­telling, we engage consumers with a recrafted narrative that celebrates legacy and craftsmanship.

BREAKING BOUNDARIES WITH A REVISIONED STYLE

In ​“The Curator”, we wanted to adopt an uncon­ven­tion­al style, with the goal of making con­tem­po­rary wine experiences more accessible in Luxembourg. Away from a notoriously intim­i­dat­ing wine industry, we want to bring a more simplistic, straight­for­ward, and relaxed, yet aspiring and elegant approach to wine. 

This film embodies our continuous commitment to quality, avant-garde freshness, the promotion of a culture of passion. A mission to celebrate the best of wine culture, selling products that reflect terroir and artisanal craftmanship.

TWISTING TRADITIONS FOR CONTEMPORARY GENERATIONS

For us, the essence of innovation lies in fusing tradition and modernity in a way that we want to achieve the perfect blend of heritage and expertise, yet reimagined for con­tem­po­rary generations. It’s a tribute to crafts­man­ship re-imagined for today’s audience, where the timeless meets the cutting-edge.

WINE IS NOT MERELY A DRINK; IT IS A FORM OF CULTURE!

FILM PRODUCTION

The film was shot early this year on location in the Rhone Valley region in France. The team witnessed 100 km/​h gusts of the famous Mistral wind as they were capturing the essence of the Condrieu area, using high contrast of the surrounding nature for a black and white finish. Filming finished off back on home soil in Luxembourg with exper­i­men­tal macro shots using a probe lens and practical lighting and low-shutter effects for the party scenes.

Directed by the talented Stephen Korytko, ​“The Curator” is a work that builds a touching narrative and immersive landscape with a dynamic and seamless edit.

We extend our heartfelt thanks to Stephen Korytko and Anselm Havu for producing this magnificent film, of which we are immensely proud. It is always a pleasure to collaborate together!

PRODUCTION TEAM:

WATCH ​“THE CURATOR”